It means you get to think in more of a long term strategic way. In college marketing courses, they scrutinized ad campaigns, devised new products and coined slogans based on consumer needs. As long as Google is a major customer acquisition channel for businesses, there will be other agencies around, and the competition will be fierce. Brand — Brands usually pay significantly more than agencies. You will get to take on new, exciting projects and concoct fresh creative ideas — one day you might be brainstorming a concept for a shoe company and the next day you might be running a campaign for a tax company. Be willing to try anything that will improve your ability to communicate with others,» she says. But some new graduates say that they were never taught the realities of the job market, and that they didn’t earn college degrees to become salespeople.