CorollaLife ad. But it could also be your time and advice as a consultant; or your high-end fashion line. As an influencer in America or the UK, you are legally obligated to make it clear when you are posting an ad. Justin and Ixchel Aradi are the duo behind the stunning wedding cinematography brand, Parfait Productions. She co-founded an apparel brand called Good American. If your business plan involves selling your own products as opposed to, say, dropshipping—but more on that later you need to build it.