Think about it. Wong says that over the last year Dank Tank has started to sell fewer meme-based products and more generally humorous items. Taylor Lorenz is a former staff writer at The Atlantic. On top of everything, the nature of what constitutes a meme itself is shifting. Some meme accounts are both original and wildly popular. This one is a little different, because Rick Astley had fame and fortune before the Internet really even existed. Subscribe To Our Podcast.