Student loan debt led him to pursue e-commerce, which in turn introduced him to Merch by Amazon. The only failure is failing to try. Twenty-one failures. Sign up here for our daily news email to get all the non-political news you never knew you needed. Sublimation printing infuses a layer of ink directly onto the fabric, which means that the t-shirt print area is significantly bigger. To run a successful campaign you need to have a clear idea of what you want to achieve, then find relevant influencers, and agree on collaboration structure.