They paint the dark side of the picture. But there was a terse recommenda- tion at the end. I’d probably have to work like hell or try to sell some useless junk to my relatives and friends at five times their value.
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In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of adgertising largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than. You’ll get:. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5.
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Oyur for telling us about the problem. Return to Book Page. Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy. Get A Copy. Paperbackpages. More Details Original Title. Other Editions 4. Friend Reviews. To see what your friends thought of this book, please sign up. Lists with This Book. This book is not yet featured on Listopia.
Community Reviews. Showing Average rating 4. Rating details. More filters. Sort order. Jul 25, Ryan rated it really liked it Shelves: businessadvertisingclassics. This book is filled with practical tips and processes for writing advertising copy that makes money. Some of the positives: 1. Easy to read. Lots of lists. Ex: Words and Phrases that Sell 3. Dozens of examples of ads the performed well in the real world. Real world test-results showing what worked and what didn’t.
Some of the negatives: 1. Not necessarily a cohesive book from start to finish. Each chapter This book is filled with practical tips and processes for writing advertising copy that makes money. Each chapter could easily be read on its own without reading any prior chapters. Many great insights, but they are not much different from the insights you’ll find in most classic books about advertising.
Still worth reading, especially if you’re a student of advertising. May 08, Laura-Leigh rated it really liked it. Very good list of words to use in ads and copy writing. Oct 22, Chantel rated it it was amazing. This is an invaluable book with tons of ideas for businesses who advertise Dianne rated it it was amazing Jun 28, Carla rated it really liked it Dec 27, Kyle Radish rated it it was amazing Jul 03, John rated it really liked it Oct 30, Ryan rated it it was amazing Aug 30, Mike rated it it was amazing Jul 10, Jared Wiebelhaus rated it really liked it Dec 04, Kerberos rated it it was amazing Jan 01, Eric Riddle rated it liked it Aug 24, Pumpkin Peter rated it really liked it Nov 18, Jay Deiboldt rated it it was amazing Feb 28, Tony Rush rated it it was amazing Jan 07, Jaakko Suojanen rated it it was amazing Oct 16, Pdd Mann rated it it was amazing Jan 27, Jon rated it liked it Apr 17, Ryan rated it it was amazing Sep 15, Jesse Advertsing rated it really liked it Jul 27, Fotis Chatzinicolaou rated it liked it Jun 21, Rahul Goel rated it it was amazing May 08, John rated it really liked it Apr 12, Kevin rated it it was amazing Apr 04, Adam Schneller Nolan rated it really liked it Jul 10, Benjamin Failor rated it it was amazing Dec 16, Sheena Gyle rated it it monwy amazing Jun 23, Mary Jane rated it really liked it Feb 11, There are no how to make your advertising make money john caples pdf topics on this book.
About John Caples. John Caples. Born in New York, May 1, ; graduated from the U. Books by John Caples. Trivia About How to Make Your No trivia or quizzes. Welcome. Just a moment ma,e we sign you in to your Goodreads account.
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Born in New York, May 1, ; graduated from the U. He showsvou how to increase vigor, fe-el. This method of analyzing a series of advertisements almost always brings out one or more significant points. I can give you the answer in one word -Pelmanism. If your skin is rot snroother,fincr, not iceaLly lovelicr, thcn do this: llail to us belore 3. Yet scores of advertisers are using headlines that are just as bad. For example, the following four advertisements all have the same headline, but the headline means something different in each case, owing to the different logotypes. Absorbine Jr. A sturlvofvour figurervill cost you nolhing. An1′ cne can learn to write and speak correctlyby constanll ‘using lhe correct foims. XV xvi Introduction to the Fifth Edition In five typewritten pages she pointed out a variety of negative fac- tors about his employment future. Another important point, which has not been mentioned, is believ- ability. Reason: Men’s styles do not change as rapidly as women’s’ If you look at a photograph of a street scene laken in ‘ but you will the women’s clothes look ou’Llandish, see men wearing apparel similar to lhat which they wear todaY. This analysis suggests that there are four important qualities that a good headline may possess. Childrn who rebel at vegetables. Are you ewarc, ,hal for rnstancc, dr il nnnbtltot arc month; mt obl4cdto tahca bwkcucry oor 1rcyou everobligedto takc the spccifi book-of-the-month chosen c You may buy it or by thc iudges?
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